Use case concept · Tax & accounting · Duluth, MN
North Shore Ledger
What a one-owner tax practice looks like online when the site does real work: it answers the easy questions, keeps the deadlines in front of clients, and makes reaching out effortless.
A concept: the practice, its owner and the photos are invented to show the use case.
The use case
Who it's for
A CPA, a small law office, an insurance agent, a dentist. One name on the door, clients by referral.
The problem
The same questions by phone all day, dated info online, and a site that looks smaller than the practice is.
The job
Look as established as the work, answer the easy questions, and make reaching out effortless.
Five moments the site handles
| The moment | What the site does |
|---|---|
| A client gets a letter from the IRS | Services says "bring the envelope," and Ask a question takes it from there. |
| It's March 10 and someone panics | The next three deadlines sit on the homepage, with reminder sign-ups. |
| A neighbor recommends the practice | The owner's story and photo build trust before the first call. |
| Someone looks it up at a red light | Call is pinned on every page, one tap away. |
| They're ready to stop by | Hours, address and where to park, on one page. |
Five pages, one job each
| Page | What it does |
|---|---|
| Home | What the practice does, the next deadlines, how to reach it. |
| Services | Five kinds of help, each in one line. |
| About | The owner's story, in her own voice. |
| Deadlines | The year's dates in plain words, with reminders. |
| Visit | Call, hours, parking and an Ask a question form. |
The deck
Swipe or scroll sideways. Tap a slide to read it full size.
The proposal
Have a business like this?
Tell me about yours.
Your town, your photos, your story.